AU Small Finance Financial institution has issued 225,000 bank cards because it first launched its bank card providers in 2021, Mayank Markanday, head of bank card enterprise of the financial institution, stated. Of the whole playing cards issued, about one lakh playing cards are issued to first time bank card customers, he stated.
The demand for bank cards in tier-2 and tier-3 cities has elevated because of the penetration of e-commerce corporations. With rising visitors on these on-line platforms, the demand for bank cards has gone up. Because the financial institution has a stronger presence in smaller cities, it has managed to concern so many playing cards in such a brief span, Markanday stated whereas talking on the launch of the financial institution’s customised bank cards.
The financial institution will present an choice to clients to customize the presents on bank cards and the price such presents appeal to. The financial institution has additionally allowed buyer to set the spending restrict inside the eligibility band.
Total, HDFC Financial institution had the very best variety of bank cards at 1.68 crore as of April, based on Reserve Financial institution of India knowledge.