On June 20, 2022, The Cannes Lions Worldwide Competition of Creativity returned on-ground after a niche of two years. India opened day one of many pageant with seven metals, as Dentsu Webchutney and VMLY&R bagged a Grand Prix every. Whereas Dentsu Inventive took dwelling Grand Prix for Vice Media’s The Unfiltered Historical past Tour within the Radio and Audio class; VMLY&R Mumbai’s win got here for Maxx Flash’s The Killer Pack within the Well being and Wellness Lions class.
“The Unfiltered Historical past Tour has gained a number of laurels previously however this one will get us positioned on the very prime when it comes to creativity. Kudos to every one from our military of inventive of us, each ex and present, who’ve invested their blood and sweat to construct the masterpiece. This victory utterly belongs to you and it deserves to be cherished for occasions to return,” Amit Wadhwa, CEO India, Dentsu Inventive stated.
Moreover a Grand Prix, Dentsu Webchutney additionally picked a Silver and two Bronze Lions within the Radio and Audio class for its above-mentioned entry whereas VMLY&R gained a Silver for Adeli Unipads’ Reusable sanitary pads within the Well being and Wellness class. In the meantime, Leo Burnett bagged a Silver for P&G Whisper’s The Lacking Chapter within the Well being and Wellness class.
On day one, winners had been introduced throughout classes similar to Out of doors, Print and Publishing, Well being and Wellness, Pharma and Radio and Audio.
VMLY&R took dwelling Grand Prix for Dell Applied sciences’ I Will At all times Be Me marketing campaign within the Pharma class. “We get to work with manufacturers impacting the world positively and shoppers who’re obsessed with constructing purpose-driven companies,”Debbi Vandeven, International Chief Inventive Officer, VMLY&R, stated.
Affect BBDO Dubai gained a Grand Prix for Annahar newspaper’s The Elections Version within the Print and Publishing class. Within the Out of doors class, Havas Center East bagged a Grand Prix for Adidas’ Liquid Billboard.
Space 23, an IPG Well being Community firm was introduced because the healthcare company of the yr. Space 23 additionally swept Well being Grand Prix for Good for its Lil Sugar- Grasp of Disguise marketing campaign.
India has despatched a complete of 921 entries to the Cannes Lions Awards this yr whereas a complete of 25,464 entries have are available in from 87 nations. The Cannes Lions Worldwide Competition of Creativity will run until June 24, 2022.
Learn Additionally: Dentsu Worldwide launches international artistic community Dentsu Inventive