Chai Level brings Manmeet Vohra on board as chief model and digital officer

Chai Level has introduced the appointment of Manmeet Vohra as chief model and digital officer. With 20 years of strategic model constructing expertise and particular experience within the shopper retail life-style business, Vohra, in her profession, has led model constructing for worldwide manufacturers akin to Starbucks, Visa and TAG Heuer. “We’re dedicated to constructing a world Chai and Espresso beverage platform leveraging the software program and {hardware} capabilities of our myChai brewing system. Now we have Manmeet Vohra becoming a member of our seasoned senior management workforce in constructing a world model for our platform,” Amuleek Singh Bijral, co-founder and CEO, Chai Level, stated.

At Chai Level, Vohra will concentrate on elevating and deepening the Chai Level shopper join throughout all its channels – together with the model’s worldwide foray. By leveraging the beverage platform’s innovation excellence throughout a number of channels, her focus will particularly be on constructing an built-in digital expertise by the Chai Level App.

She began her luxurious life-style advertising journey with the Moet Hennessy Louis Vuitton (LVMH Group) in 2003 the place she labored with TAG Heuer watches for eight years. Vohra served because the director, advertising, class and loyalty at Tata Starbucks between 2013 and 2017. She additionally had a short stint because the advertising head, India and South Asia at Visa till 2019. Most just lately, Vohra labored as an unbiased model marketing consultant. She joins the Chai Level management workforce at a time when the model is rising throughout channels like retail shops, cloud kitchens, company places of work and establishments, on-line CPG and HORECA (resorts, eating places and cafes), the corporate stated in an announcement.

On the enterprise entrance, Chai Level is planning to aggressively open new retail shops this 12 months together with taking the Chai Level expertise to shoppers in new cities. The corporate additionally plans to faucet into the mid-size bakery market which is over 10 lakh cafes and bakeries in India by putting in myChai brewing system throughout the area. 

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