Hindustan Unilever stated on Friday that the Bombay Excessive Court docket has dominated Sebamed’s marketing campaign primarily based on the pH worth of cleaning soap, evaluating it to Dove, Pears and Lux, as disparaging.
“In its order on the appliance, the Court docket handed an injunction restraining Sebamed from airing the commercial in any method. The ruling reaffirms that the commercial marketing campaign by Sebamed denigrated HUL’s manufacturers and misled shoppers on the idea of pH, which is simply one of many many parameters that go into manufacturing cleaning soap,” firm stated in an announcement.
Commenting on the ruling, Dev Bajpai, government director (authorized & company affairs), HUL stated, “We’re delighted with the Hon’ble Excessive Court docket’s ruling, which noticed that Sebamed’s marketing campaign unfairly seeks to discredit cleaning soap manufacturers of HUL, and due to this fact, HUL deserves safety. We additionally discovered this marketing campaign as one which was extremely irresponsible, and that such a deceptive communication was issued through the pandemic, when the Authorities and well being authorities had advocated handwashing with any cleaning soap.”
Each events have been heard at size by Justice A.Okay. Menon put up which the order was handed. Within the Sebamed marketing campaign launched in January 2021, Sebamed had claimed that Dove, Lux and Pears had larger pH, which was not apt for delicate pores and skin.