The college in Columbus will use the phrase “THE” for branded merchandise related to the college and bought by means of its athletics and collegiate channels, OSU spokesperson Ben Johnson mentioned Wednesday in an announcement to CNN.
“THE has been a rallying cry within the Ohio State group for a few years, and Buckeye followers who buy official Ohio State gear help pupil scholarships, libraries and different college initiatives,” Johnson mentioned.
Final 12 months, the college and the designer reached an settlement that permits each of them to register “THE” branded merchandise for steady use and license, Johnson defined.
“Like different establishments, Ohio State works to guard the college’s model and emblems as a result of these belongings profit college students and college, and help our core educational mission of educating and analysis,” Johnson mentioned.
The college’s trademark and licensing program generates a mean of greater than $12.5 million yearly in income, which supplies funding for college packages and pupil scholarships, in accordance with the assertion from Johnson.