Ohio State College wins trademark for the phrase ‘THE’

The college in Columbus will use the phrase “THE” for branded merchandise related to the college and bought by means of its athletics and collegiate channels, OSU spokesperson Ben Johnson mentioned Wednesday in an announcement to CNN.

“THE has been a rallying cry within the Ohio State group for a few years, and Buckeye followers who buy official Ohio State gear help pupil scholarships, libraries and different college initiatives,” Johnson mentioned.

The college filed an utility with the US Patent and Trademark Workplace in 2019 after clothier Marc Jacobs additionally filed to trademark the identical phrase, Johnson mentioned.

Final 12 months, the college and the designer reached an settlement that permits each of them to register “THE” branded merchandise for steady use and license, Johnson defined.

Ohio State University wants to trademark the word 'The'

“Like different establishments, Ohio State works to guard the college’s model and emblems as a result of these belongings profit college students and college, and help our core educational mission of educating and analysis,” Johnson mentioned.

The college’s trademark and licensing program generates a mean of greater than $12.5 million yearly in income, which supplies funding for college packages and pupil scholarships, in accordance with the assertion from Johnson.

The college began utilizing “the” with its title in 1986 when the establishment launched a brand new brand within the hopes of transferring away from the “OSU” image, in accordance with the college. The transfer was supposed partially to tell apart it from two different colleges with the identical initials — Oregon State College and Oklahoma State College.
The pattern of emphasizing the phrase “the” took off within the mid-Nineties, when the college needed soccer gamers to make use of it whereas introducing themselves. It grew right into a meme when NFL broadcasts featured clips of gamers saying their names and their alma maters. OSU alums emphasised they had been from “THE Ohio State College.” That OSU participant intro was even parodied by “Saturday Night time Dwell.”

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